Microsoft Is Already Making Bad Decisions With Activision Blizzard
Editor’s Note: A lawsuit has been filed against Activision Blizzard by the California Department of Fair Employment and Housing, which alleges the company has engaged in abuse, discrimination, and retaliation against its female employees. Activision Blizzard has denied the allegations. The full details of the Activision Blizzard lawsuit (content warning: rape, suicide, abuse, harassment) are being updated as new information becomes available.
Microsoft's acquisition of Activision Blizzard is off to a bad start, as Bobby Kotick is planned to continue serving as the CEO of the game development company. Kotick is embroiled in much of the controversy surrounding Activision Blizzard as of late, which began when a series of lawsuits were filed against the company because of its sexist, «frat boy» culture. By keeping Bobby Kotick as CEO, Microsoft is showing it may not rectify Activision Blizzard's issues as soon as many may have hoped.
Microsoft's decision to leave Kotick as CEO is an intriguing mystery considering the size of the transaction deal to attain Activision Blizzard. Microsoft will attain Activision Blizzard's exclusive IP by buying the company at $95.00 a share, which equates to around $68.7 billion in total. This will be the largest sale in video game history and will make Microsoft the third largest video game company by revenue in the world. Microsoft will thus want to play it safe, especially when it comes to optics. In becoming such a dominant leader in the video game industry, it will want to promote a strong sense of values and beliefs that audiences can stand behind.
Related: Why Microsoft Just Bought Activision Blizzard
Leaving Kotick as the CEO of Activision Blizzard works directly against the mission to
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