EA Single-Player Tweet Stirs Internal Controversy for Publisher
When a company decides to have fun on its social media, it tends to take more tame approaches to a joke or meme. When Electronic Arts took a shot at a trend, it stirred up more than it could imagine. The attempt at the «They're a 10 but...» tweet caused derision not only among fans but among its employees as well. There have been few brand tweet misses as spectacular as the Electronic Arts attempt at the latest social media trend and reports state that the fallout of the tweet has made waves internally at the company.
The EA tweet took a jab at gamers who play single-player games and sparked ire online as fans and developers working on games for EA took offense to the notion that single-player games are a downgrade. USA Today and Kotaku reported that developers and executives of EA's single-player games were outraged at the tweet. The feeling is that it minimized their contributions to the company and perceived as second-tier compared to their microtransaction-filled multiplayer games like FIFA, Apex Legends, Madden, The Sims, and others. Screenshots from one of EA's Slack channels obtained by USA Today showed employee displeasure at the tweet within hours of it going up.
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Even as Twitter quickly moved on, there have been roundtable meetings within Electronic Arts involving executives and other personnel from the single-player games that were angry that the tweet went out, seemingly without thought of its other studios or EA's history with single-player games. EA made an attempt to own up to the tweet, and it was internally discussed that social media managers of the single-player studios would get their shots at making fun of the tweet. That plan quickly fell apart as
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