The morning after the Golden State Warriors lost the opening game of the 2022 NBA Finals, Draymond Green sat down at his apartment in downtown San Francisco to tape an episode of his podcast. Many athletes might have wanted to put such a forgettable night behind them. The Golden State Warriors had blown a lead at home and wasted 34 points by their star player Stephen Curry. But Green, one of the most outspoken players in the league, had hundreds of thousands of fans waiting to hear his thoughts.
Over the next 30 minutes, Green praised Curry’s play, criticized his own performance and questioned how their team had allowed the Boston Celtics to score so many points.
“I failed him because I didn’t play well,” Green said. “When he comes out guns blazing, I have to make sure I do my part.”
As the series progressed, Green’s real-time commentary from inside the locker room turned his podcast into the single biggest media story of the NBA finals. Along the way, Celtics’ coaches listened to Green’s podcast for insight into the Warriors’ tactics. TV analysts referenced it during broadcasts. Former players blamed it for Green’s poor play at times, and after the Warriors won the finals in six games, Green’s teammates joined the show.
All told, Green’s rapid bouts of self-assessment offered basketball fans something new — unprecedented access to the thoughts of a key player as he battled his way through a championship series.
“As I got deeper into the playoffs, everyone is waiting to hear what Dray has to say on the podcast,” Green said in an interview with Bloomberg this past week. “They started to look for my analysis after games.”
Since debuting last November, the show’s audience has ballooned. The morning after the Warriors won the
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