Diablo Immortal Earns Over $100 Million on Mobile Phones Alone

gamerant.com:

Activision Blizzard was subject to widespread critique following the release of Diablo Immortal due to the game's surprisingly ambitious monetization scheme, which was set up to cost the player over $500,000 to fully max out their character in one go. Despite getting panned, however, Immortal has fared exceedingly well and earned the publisher a very pretty penny in the couple of months that it's been out.

In fact, sources now claim that Diablo Immortal has earned over $100 million in revenue on iOS and Android alone, entirely disregarding the money it has generated for Activision Blizzard on PC. These findings — albeit not particularly surprising — suggest that the publisher was right to set up the game's monetization scheme the way it's been presented, and may well inform its future investments, too.

Diablo Immortal Update Lets Players Change Their Class and More

Whereas Activision Blizzard has been quiet about Diablo Immortal following the slew of critique it's been subjected to, these financial findings come from SensorTower, a marketing analysis website that's been collecting data about the game since its launch. SensorTower's findings suggest that Immortal's meteoric rise is second only to Pokemon GO, which generated $100 million in just two weeks' time. By comparison, it took Diablo Immortal eight weeks to do the same, with the third-fastest earner being Nintendo's Fire Emblem Heroes in 10 weeks' time.

This information suggests that the previous estimations of Diablo Immortal making roughly $1 million per day were very conservative indeed. Activision Blizzard's new cash cow is, therefore, unlikely to change its monetization systems in a meaningful way, since the system seems to have worked out in the end. It's unclear