Cyberpunk 2077 was released seven years after its first teaser trailer was unveiled. It didn’t enter full production until the release of The Witcher 3 expansion pack Blood and Wine, so that first sliver of footage was little more than a concept of what this tabletop adaptation hoped to be when all was said and done. All things considered, it was a pretty accurate glimpse at the studio’s ambition in both atmosphere, visual design, and even future gameplay ramifications.
It remains a classic reveal, one that represented CD Projekt Red’s unexpected departure from a fantasy franchise it built its reputation upon. Nobody could have known the launch would go so terribly wrong, and a recent redemption arc has helped shine a new light on a game that, to many, apparently deserved better. I’m not sure it did, but that hasn’t stopped me from indulging in a new playthrough that I’m already 30 hours deep into. However, one twist was ruined from the outset, and it was a moment that could have changed everything.
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I was in the room when Keanu Reeves walked onto the stage at E3 2019. People lost their minds at the wholesome actor’s reveal as Johnny Silverhand in the trailer, then he appeared in the flesh and brought the house down. It was a massive moment, albeit a hilarious one given all the delays and controversy that would follow. But back then, CD Projekt Red was on top of the world, and roping in Keanu himself to play the universe’s most iconic character was a genius idea. I messaged my mum right after, and she was so jealous that she threatened to disown me. Nothing beats a parent being proud of your career.
Reeves aside, this trailer also ruined one of the
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