Chris Hemsworth's Centr Fitness App Bought by Jeff Bezos' brother
HighPost Capital, the consumer sector-focused private equity firm co-founded by Jeff Bezos’s younger brother, has made its first health and wellness bet.
HighPost, led by David Moross and Mark Bezos, has acquired Centr, the digital fitness platform founded by Australian actor Chris Hemsworth, best known for portraying Marvel comic book hero “Thor”. HighPost also acquired Inspire Fitness, a maker of free weights, rowing machines and other exercise equipment, and will fold it into Centr.
The combined company is valued at more than $200 million including debt, according to people with knowledge of the matter, and counts Hemsworth as its second-largest shareholder behind HighPost. Cerberus Business Finance LLC, a lending platform that’s part of Cerberus Capital Management, provided debt financing.
“I started Centr in 2019 with a vision to share my health, wellness and fitness experience with a broader community,” Hemsworth said in an interview. After fielding more questions about his fitness regime than his acting roles, the 38-year-old realized he had an opportunity to develop a platform with a global reach. “I pulled together people who helped me build the best version of myself, and it’s been an incredible journey being able to share knowledge that I’ve been fortunate enough to absorb,” said Hemsworth, describing the transaction with HighPost as a “melding of minds.”
“We see an opportunity to take Centr, which is already very profitable, to the next level,” Moross said in an interview, declining to provide specifics. He referenced potential growth stemming from the synergies of combining the Centr app -- which provides workout, nutrition and mindfulness content such as training programs and meal plans to more than 200,000
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