Bungie's Multiplatform Promise After Sony Acquisition Could Turn the Tables On Xbox

gamerant.com:

It seems the biggest names in the video game industry have been going on a spending spree, buying up large companies left and right to grow their libraries. In 2019 Sony acquired Insomniac Games, in 2020 Microsoft acquired ZeniMax Media, earlier this month Microsoft acquired Activision Blizzard, and now Sony has announced its acquisition of Bungie.

Every time an acquisition such as this occurs, many people become concerned about whether the titles they enjoy — in this case Destiny 2 — will become console exclusives or remain multiplatform. Most aforementioned acquisitions have resulted in console-exclusive titles, but that may change after Bungie's acquisition and the confirmation that its titles will remain multiplatform.

Microsoft Can Counter Three PlayStation Franchises With New Activision Series

When Sony acquired Insomniac Games and Microsoft acquired ZeniMax Media, these were clearly meant to drive console sales. While Insomniac Games had mostly been a PlayStation-exclusive company except for the occasional title like Xbox One launch game Sunset Overdrive, ZeniMax Media had always been multiplatform.

ZeniMax Media is the owner of many large developers including Bethesda and id Software. Players were concerned about whether titles like The Elder Scrolls 6 and Starfield would become exclusive to Xbox. Following the pre-established timed exclusive contract with Sony for Deathloop, that concern is becoming a reality as it seems The Elder Scrolls 6 and Starfield will become console-exclusive Game Pass titles. Then Microsoft announced it was acquiring Activision Blizzard in the largest video game acquisition to date. If Microsoft treats Activision Blizzard like ZeniMax Media, that would mean Call of Duty, Crash Bandicoot,