Few things have been more fascinating and frustrating to witness in 2021 than the rise of million-dollar NFT profile pic projects. The collections of 10,000 procedurally generated JPGs earning market caps of hundreds of millions at the hands of seemingly naked speculation have bewildered skeptics and enriched acolytes.
The promise for most of these projects has that, given enough money and community support, a culture and brand can emerge from the ether. Such has been the pitch of Bored Apes
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