Bloomberg report suggests stats for Twitch's Crown Channel do not line up with the platform's claims to advertisers
Twitch has cemented its place as one of the premier livestreaming platforms in the world. It fields a wide variety of content creators who regularly stream on the platform to thousands of their fans.
In recent years, however, many individuals have challenged some of Twitch's policy decisions. Popular streamer Trainwreckstv has been one of the most prominent critics of the platform, publicly deriding its revenue split and TOS rules.
Notwithstanding the backlash Twitch has received because of its financial decisions over the last few months, a Bloomberg report from two days ago accused the platform of another matter. The report claims that the service has been "exaggerating" the popularity of a channel run by Amazon called the Crown Channel.
The report claims that Twitch may have severely overcounted the channel's active viewers by conflating numbers with "junk" views, which might have misled advertisers.
An active viewer of a livestream is someone who is actively participating in the broadcast, be it via the chatbox or by just watching it. In the context of advertisements and sponsorships, this is a very important figure.
On the flip side are the junk or inactive viewers who are adding to the tally of total views by just having the livestream play in the background without really actively watching it.
The Bloomberg report claims that most of the views on the Crown Channel are of this junk variety because it counts people who watch a livestream in the default mini-player on the home page while browsing the explore section. Case in point, the Candy Crush enigma, where more than 30k people apparently tuned in to watch it despite the platform having no previous audience for it.
The burgeoning gaming industry has grown considerably
Read more on sportskeeda.com
