Blizzard Needs to Capitalize on the Warcraft Brand
Blizzard has finally unveiled the first Warcraft themed game in eight years, and it is a mobile title under the name Warcraft: Arclight Rumble. While the studio continuously updates World of Warcraft and Hearthstone, it is still not using the Warcraft brand to its full potential. Riot Games has greenlit a boatload of different League of Legends spin-offs, for example, but Blizzard has elected to only release two since World of Warcraft has been on the market. Hearthstone even went so far as to drop the Heroes of Warcraft moniker and add Diablo to the title, making it move farther away from the greater Warcraft franchise.
The Warcraft franchise has been going strong ever since the first title launched in 1994. The series began as an RTS series before making the transition to the MMO genre with 2004's World of Warcraft, and the focus of the franchise has been on that ever since. Azeroth and its residents have become one of the most well-known characters in the PC landscape, and it has become one of the most popular fantasy worlds out there. While Blizzard has created many tie-in novels and a film, it has yet to fully embrace the brand on the gaming side. With only two spin-offs since World of Warcraft was released, Blizzard really needs to capitalize on the series.
After Warcraft: Arclight Rumble, There are Many More Warcraft Mobile Game Possibilities
Almost every year, Blizzard releases a couple of tie-in novels to World of Warcraft. These novels expand upon the in-game lore and help to set up future events on Azeroth, and while Blizzard is often criticized for putting crucial story material into these novels, they serve as really fun reads for fans who want to learn more about the world that they are exploring. These novels
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