Average graphics card prices have halved since the start of 2022
The average price of a graphics card has effectively halved since the start of the year. That's the findings from a 3DCenter(opens in new tab) piece digging into historical data cribbed from Jon Peddie Research(opens in new tab) (paywall), and it highlights the massive change in GPU sales over the cryptomining/pandemic years, but also why Nvidia has found itself in such a serious predicament today.
It's a very thorough analysis of the raw numbers and, despite being native German, the Google translation still makes it very much worth reading. Though I just wanted to pull out a couple of interesting points that it raises.
We do though have to caveat this with a little clarification around what these numbers actually represent; they're not the final sales of cards to end users at retail, they're the sales of graphics cards from manufacturers into the retail channel itself. They're also not going to be 100% accurate, but still close enough for us to be able to draw some conclusions.
The real kicker from this is the average selling price (ASP) of cards going into those retailers. These numbers aren't the vastly over-inflated dollar figures we were used to seeing price-gouging resellers indulge in on ebay, they're not even taken into account here.
That's more than a 300% increase on the average price in just two years.
And yet, from a low of just around $267 in the innocent times of around the middle of 2019, the ASP of a GPU rose to a high of around $1,077 in the middle of 2021.
That's more than a 300% increase on the average price in just two years.
The reasons for the rise in graphics card prices, and the increase in the overall volume too, have been covered in depth over the last couple of years. But, in short, it was
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