Audi has announced its holoride feature, an in-car virtual reality system meant for gaming, movies, and more.
In-car technology is reaching new heights in 2022. Infotainment systems and safety equipment are becoming more advanced by the day, and automakers are putting the features to use in exciting ways.
Starting in June 2022, passengers will be able to use HTC's Vive Flow virtual reality glasses (or any other Bluetooth VR headset that's been Holoride given support — devices TBC) to view games, films, and other content. Owners of MIB 3-equipped Audi models can take advantage of the service:
Audi says the technology will be able to adapt custom virtual content «to the car's driving movements in real-time: For example, if the car is taking a right turn, the spaceship in the imaginary world will also fly to the right. If the car accelerates, the spaceship speeds up too.»
Holoride is being launched first in the United States and Europe (starting with Germany and the United Kingdom). Other countries in Europe would be added in 2023 and Audi has said it will expand to Asian markets in the future too.
Audi first unveiled holoride at the Consumer Electronics Show (CES) in 2019 and teamed up with Disney on a Marvel Universe VR in-car experience.
In 2021, the automaker toured California game studios to show off the technologies, and later that year, at IAA 2021 in Munich, attendees could take demo rides in an Audi e-tron.
While holoride will initially be reserved for back-seat passengers, Audi sees a world where the tech plays a role in autonomous vehicles. Without a need to drive the car, the driver and passengers will be able to learn, work, and play games on the go with the technology.
While an in-car virtual reality system with
Read more on techradar.com