Among Us Missed a Perfect Marketing Opportunity at Gamescom Opening Night Live

gamerant.com:

Among Us is one of the few games that thrived against the height of the Coronavirus pandemic. As multiple people across the world were kept inside their houses and yearned to spend time together, the indie game went from having a small player base to a global phenomenon in a matter of months. However, Innersloth has talked about howAmong Us was abandoned before going viral, stating that it struggled for a bit for the first few years. Part of this was likely how difficult it can be for indie games to get consumer attention.

Marketing is a crucial component of any game's chance of success. Without it, the product can't reach its intended audience, and therefore, it won't sell and make back the money it took to make it. This is why gaming conferences are extremely important to gaming companies just as it is to the players who watch them. In the case of a live service game like Among Us, marketing is even more important as a good commercial or trailer at events like E3 can change how many concurrent players it has on any given day.

Among Us VR Gets Hilarious New Gameplay Trailer

During Gamescom's Opening Night Live showcase, one of the presentation's quieter moments featured a message from ESA astronaut Samantha Cristoforetti from the International Space Station. She takes the time to thank the gaming industry for all the space-oriented science fiction games that are currently in development. She gives these games the credit for forming curiosity about space in their players, which will eventually lead to more astronauts aiming to learn about what's out there beyond planet Earth.

During Samantha's message, she states «who knows? Maybe even you will be among us for the journey [to other planets,]» which may have gotten a few