Ali-A's advice to further your content creator career
Marie Dealessandri
Features Editor
Thursday 16th June 2022
Earlier this year, gaming content creator Alastair 'Ali-A' Aiken unveiled his latest project: a talent show in partnership with YouTube, focusing on finding the streamers of tomorrow.
The first episode of Uture aired earlier this week, revealing the 11 contestants battling to be crowned the winner of this first season across a series of challenges testing their skills, and potentially pocketing $100,000.
Aiken reveals that the Uture team received over 15,000 YouTube Shorts as applications for the show. This high interest is a testament to the growing role content creators have played as both entertainers and news commentators, both in the games industry and at large, over the past decade.
"I sat down a few years ago now, and just started thinking about things that I could do that weren't just [my] usual work," Aiken recalls. "I tried to think about something that could be connected to what I've done for so long, which is making YouTube videos, and help build up the next generation of talent, giving them the advice that I've learnt through my years of making content.
"The way the show is formatted is that not only will the contestants be benefiting from being on the show, but hopefully viewers will be learning along the way. If anyone's into content creation, it's a great place to see what it's like."
Uture was really born from Aiken's desire to pass down what he's learnt for the past 13 years working as a YouTuber. And for the GamesIndustry.biz Academy, Aiken shares his advice for new and aspiring content creators, and for those looking to further their career.
Kickstarting our conversation, Aiken explains that there are three verticals to consider as a gaming content
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