Aglet maker Onlife raises fresh funding for the sneakerverse
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Onlife, the company that created the “sneakerverse” game Aglet, has raised a new round of funding for its platform that combines virtual worlds and physical goods.
Galaxy Interactive and Amazon’s Alexa fund led the round for Onlife, whose game lets people buy virtual sneakers or gets them to go walking in order to earn points to earn the virtual sneakers. It’s aimed at “sneakerheads,” or sneaker fans who often have trouble getting fashionable shoes at “sneaker drop” events, said Ryan Mullins, CEO of Onlife, in an interview with GamesBeat.
Aglet is one more example of the coming metaverse, the universe of virtual worlds that are all interconnected, like in novels such as Snow Crash and Ready Player One. Over the past couple of years, the audience has grown to 150,000 active players.
“My cofounder and I set out to imagine what the world would look like in 20 years, and we reverse engineered back to the present to build some experiments and products that imagine that future,” Mullins said. “And that vision for us is the future of the Internet is a spatial movement from pages to places from 2D to 3D, from feeds that you read to a kind of freedom to roam in places. And we call that vision Onlife. I don’t live online or offline anymore. We live Onlife. It’s the convergence of the digital and physical realms. That’s why we started the company.”
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Aglet previously raised $4.5 million in December 2020. And while it didn’t disclose the size of the round today, the company said it has raised $24 million to date. Other participants in today’s round include JDS Media and Goal Ventures.
The funding is being used to support and expand
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