Adult Roblox players are joining the metaverse in increasing numbers

pcgamesn.com:

Roblox released its second-quarter earnings report on August 9, and the big news on the money front is that the company faced a decline in bookings, defined as “revenue plus the change in deferred revenue during the period and other noncash adjustments.” That news caused the stock to drop by 17% – but there was good news for the sandbox game about adult Roblox players in there as well.

The earnings report also contained an interesting note that discussed the platform’s changing demographic. After noting that its fastest-growing demographic for both male and female users were people ages 17-24, it then noted how this trend should impact the platform in the long term.

“In terms of users and engagement hours, male 17-24 year olds should become our biggest tracked category in the US/Canada over the next couple of months,” the report says. “In July 2022, 17-24 year old male DAUs in US/Canada grew by 36%, hours engaged grew by 49%T, and bookings grew by 45% over July of last year.”

It also included a note as to how this impacted the site’s bookings.

“The bookings total for 17-24 year old males in US/Canada was greater than the total bookings for 9-12 year old males in US/Canada, historically our largest and most engaged demographic,” it reads.

While the report attributes that to easier comparisons, critical investments, product initiatives, and operational focus, it’s also a strong indication that Roblox’s push to reach an older audience is working.

Originally developed as a platform for children to develop games for other children, Roblox was long considered a kids’ platform. However, as corporations began to tout the promise of the metaverse, it quickly became evident that Roblox could be a viable platform for people of all