PlayStation 5 Price Increasing In Europe, Canada, And More
Sony Interactive Entertainment is increasing the price of the PlayStation 5 across various regions, citing global economic challenges and adverse currency trends as the primary reason.
SIE CEO Jim Ryan states in a blog post that the decision to increase the recommended retail price (RRP) for the PS5 has been a difficult one, but that global inflation as necessitated it. Regions affected by the price increase include all of Europe, the United Kingdom, the Middle East, Africa, Asia, and parts of North America. The United States is, however, unaffected.
Below is a breakdown of the new prices for both PS5 versions across affected regions. The price increase will only take effect in Japan from September 15 due to how the region handles sales through a lottery system. Other increases are immediate.
Jim Ryan concluded the blog post by saying that Sony's top priority is still improving the supply chain for PS5 production in order to keep the console in stock across all regions, in spite of the price increase. Earlier this week Sony announced that the PSVR 2 would be coming in early 2023, while also revealing a new premium controller called the DualSense Edge.
Sony's decision to raise the price of the PlayStation 5 across Europe and other parts of the world will have a «minimal» impact on sales of the console, according to one analyst. It also gives «some advantage» to Microsoft in the console sales race, the analyst said.
Piers Harding-Rolls of Ampere Analysis said Sony no doubt faced a «hard decision» in raising the price of the PS5. However, due to inflation and price increases in the component supply chain, Sony decided to pass along some of those costs to the consumer, Harding-Rolls said.
«While, we believe there will be
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