Adobe stakes its claim in the metaverse with AR/VR tools
GamesBeat Summit 2022 returns with its largest event for leaders in gaming on April 26-28th. Reserve your spot here!
Adobe believes that the metaverse is going to blur the distinctions between the digital world and the physical world, and it wants to provide the tools to enable that.
That’s one of the main messages of the Adobe Summit 2022 that kicks off today. The Adobe Summit 2022 is fully virtual and powered by Adobe Experience Cloud, which is now used by 75% of Fortune 100 companies.
“Increasingly, we’re using the digital world to do things that we once only did in the physical world. The ongoing conversation on the metaverse reflects the fact that the distinction between what people do in the physical and virtual world is blurring,” said Shantanu Narayen, CEO of Adobe, in a statement.
Adobe sees metaverses or virtual worlds and other immersive experiences as the new wave of digital interaction. These immersive experiences will include metaverses — rich, persistent, shared interactive experiences with collaboration and co-creation, as well as fully functioning shared economies — along with other experiences targeted to shopping, job training, play and gaming, education, remote meetings, cultural experiences, and more.
GamesBeat Summit 2022
Adobe said its products fuel immersive experiences today, and its role will expand in the future. And it said it supports an open metaverse. The tools include 3D and immersive collaborative content creation products, such as Adobe Substance 3D and Adobe Aero.
Adobe said new integrations across Adobe Creative Cloud and Adobe Experience Cloud are fueling the creation and delivery of immersive experiences, to position brands to succeed in the metaverse. Among these new innovations is
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