Activision Games Will Be Soon Be Exclusive And You Need To Get Over It
Microsoft shocked the gaming world earlier this week by announcing its plan to acquire Activision for the staggering sum of $70 billion. This follows in the footsteps of other companies like Bethesda, Ninja Theory, Obsidian Entertainment, and more who now reside under the Xbox umbrella. But compared to Activision, all of those other names feel miniscule - certainly, their prices were. By a substantial margin, this is the biggest deal in our medium’s history and will be talked about for months and years to come, all the way until its finalisation in 2023.
However, the average gamer isn’t interested in the complicated business side of things, which is often ruled over by stuffy lawyers and boring spreadsheets filled with maths that I don’t care to understand much either. To them and many others it is all about the games, and what this acquisition means for the average joe playing across myriad platforms. That being said, it would be foolish to cast aside Activision’s tumultuous corporate culture and act like this acquisition suddenly fixes everything. It doesn’t, and work has only just begun.
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Despite gaming as a whole becoming more approachable thanks to streaming on mobile, a wide range of consoles, and other such devices - organisations continue to compete for properties that will make their service ecosystem the ultimate place to reside. Xbox has only ever had the likes of Forza, Halo, and Fable with a handful of beloved exceptions, an approach to exclusive blockbusters that has seen it fall behind PlayStation time and time again. This tide is now turning, whether it benefits us in the end as consumers or not.
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