Activision Blizzard Has a New Diversity Chief
Activision-Blizzard has a long way to go in order to repair its reputation that has cast a shadow on the company after multiple claims of sexual misconduct and a toxic workplace environment became public in 2021. With the spotlight on the company, it must make meaningful personnel and workplace culture changes. The company announces that it has hired a new Chief Diversity, Equity, and Inclusion Officer, one of many steps the company is taking to reform its image.
Kristen Hines has been named to the position and will join the company as of April 25th. She previously worked at Accenture, a tech firm dealing with IT services, as the lead of the Global Inclusion, Diversity, and Equity practice.
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In the statement announcing the new hire, Hines made her intentions to diversify the Activision-Blizzard workforce by looking to increase the number of women and non-binary individuals by 50% over the next 5 years. She's quoted as saying, «I’m excited to join a company that is prioritizing its commitment to DEI and making progress on the ambitious goals it has set for itself. In an industry with historical underrepresentation, I’m looking forward to leading the company’s efforts to further build a workplace that values transparency, equity, and inclusivity.»
Activision's bid to restore faith in its workforce is off to a shaky, yet potentially promising start. Hiring an experienced Black woman to lead the company's efforts of diversity and inclusion is a step in the right direction to improve employee morale. Although coupled with further instances of union-busting and ignoring employee demands, there is some movement towards making Activision-Blizzard better.
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