Abby Roberts, Chris Pratt, And The Rise, Fall, And Rise Of The Relatable Celebrity

thegamer.com:

Around a decade ago, when social media was still new and novel and had not yet split nations in two with hateful rhetoric, disinformation, and targeted algorithms that know how to exploit your every political misgiving, it was kinda fun. The superstars of social media back then were the relatable celebrities. Stars, they're just like us! Chrissy Teigen, Taylor Swift, and Ryan Reynolds were the rulers of this era, and they all faced very different fates. Teigen's constant attempts to be relatable only served to remind her followers that she was far richer than they could dream of. Also turns out she bullied a teenager and told them to kill themselves. Taylor Swift quickly became oversaturated and was forced to disappear and reinvent herself as a loner, after previously reinventing herself as a gal pal after criticism that having three boyfriends in your 20s is just extremely perverted and deranged. Reynolds weathered the change in the tide by leaning into it, sacrificing his acting career for fortune, constantly playing himself in different movies and never letting the bit go.

Relatable celebrities are over. Celebs are rich, famous, and better than you. While we struggle with a cost of living crisis and many people are forced to choose between food and fuel, they go to award shows in designer clothes and drink champagne. Your faves are all problematic. We will still listen to their music and watch their movies, and stan culture still exists, but celebrities are no longer relatable. They are not our friends. Chris Pratt, who would have been a golden boy of the relatable celebrity era had he found fame just a few years earlier, seems to be struggling with the idea that this time is over.

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