100 Thieves YouTube shakeup: CEO Nadeshot announces new channel for League of Legends, promises more MOBA content
100 Thieves CEO and founder Matthew "Nadeshot" took to Twitter and YouTube to announce a change in how the content group will handle its YouTube channels going forward. The shuffle includes renaming the old channel dedicated to esports and the creation of a new one dedicated to Riot Games' MOBA League of Legends:
Nadeshot explained that the bifurcation of content is an attempt to streamline the process of content curation and consumption by fans. By creating a separate League of Legends channel, he also promised that more content for the game will be uploaded by the creators associated with the organization.
The organization is best known for its various gaming teams who participate at the highest tiers. Their Valorant roster made a name for themselves by winning the first ever North American championship back in 2020 and their Call of Duty roster were recently crowned COD League champions.
According to their website, however, they are considered to be a "premier lifestyle brand and gaming organization."
As such, they also have a strong content creation and streaming side with big shots in the streaming world such as Kyedae, Hiko, AustinShow, BrookeAB, Fuslie, not to mention the queen of YouTube and one of the co-owners of the organization, Rachell "Valkyrae."
A main YouTube channel for the organization already exists, which has over 1.5 million subscribers, for the variety of streaming and collaborative content generated by the creators who are a part of the group.
The esports channel on the platform was created in a bid to demarcate streaming content and esports but that will now be changed as Nadeshot explained at the 1:02 minute mark:
He then proceeded to announce the new channel:
The CEO further explained that they will
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