TikTok
Kraken
hockey
The NHL’s Seattle Kraken embraced horny BookTok and found controversy
This past spring, during the Seattle Kraken’s first appearance in the Stanley Cup playoffs, the 2-year-old franchise found itself with an influx of new fans: readers pouring in from the BookTok community on TikTok. How did it happen? Months earlier, in February, a hockey romance book called Icebreaker, by Hannah Grace, made the New York Times bestseller list, and it has been there since. Like Colleen Hoover’s novels, Icebreaker became a viral hit on TikTok, beloved by fans of the hockey romance subgenre that’s popular on the platform.