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In Hollywood, These Product Placement Powerhouses Hog All the Screen Time
Picture it: You’re the Peloton PR person who set up your product’s appearance on the premiere of the most highly anticipated show of the year, the revival of Sex and the City. You type up some anticipatory emails, grab a cosmo, and turn on your TV. But there’s a big problem: After the sweat session that you personally arranged, John James Preston (aka Big) gets off the bike and has a fatal heart attack.