Apple
Apple’s iPhone Is Not The Only Category Struggling In China, As The Company’s AirPods Range Is Being Beaten By Local Brands Too, According To New Data
As iPhone shipments slowly see a downward trajectory in China, Apple would hope that its other categories, such as AirPods, would offset its losses in the region, as its wireless earbuds are generally inexpensive compared to the rest of the lineup and should be a popular pick amongst buyers. Unfortunately, the same story repeats itself in this category, with the company losing to local brands in the TWS market for Q1 2024.