Sometimes it feels like Nvidia's dominance is so great, the company couldn't possibly care or even notice what we tiny fleas of PC gaming think.
So, it's intriguing to find a senior Nvidia suit observing that the RTX 20 series of graphics cards launched to a «thud». Maybe Nvidia does see us after all.
More specifically, senior Nvidia VP Jeff Fisher says that Nvidia, «launched ray tracing and DLSS to a thud.» It was, of course, the RTX 20 family released in September 2018 that introduced those technologies.
This revelation comes from the same new book on Nvidia, The Nvidia Way: Jensen Huang and the Making of a Tech Giant by Tae Kim, as the news that CEO Jensen Huang dreamt up DLSS upscaling just two weeks before it was announced but that it took six years to train up the AI model that made frame generation possible.
Kim explains that, «the problem was the GeForce RTX offered negligible gains in frame-rate performance over the previous-generation Pascal cards.