Software
Apple
CES 2024: PC makers bet on artificial intelligence to rekindle sales, take on Apple
PC and microchip companies struggling to get consumers to replace pandemic-era laptops offered a new feature to crowds this week at CES 2024: artificial intelligence (AI). PC and chipmakers including Advanced Micro Devices (AMD) and Intel are betting that the so-called "neural processing units" (NPUs) now found in the latest chip designs will encourage consumers to once again pay for higher-end laptops. Adding additional AI capabilities could help take market share from Apple.