For a first debut into a hotly contested arena, Philips is really going in strong with its GamePix 900 gaming projector. This 4K, 60 fps behemoth boasts some top-tier specs and hardware for an outstanding price, at least if you pre-order the thing.
That is certainly the biggest draw to it right now. If you're in the US, you can pick one of these up for about $600 if you buy before the product launches in April 2025, and that's only applicable to the first 1000 orders (there's a handy ticker on the pre-order page that tells you exactly how many are left).
Still, that's a special introductory price, which is, at least on the surface, a very wild way of entering a market segment, but an effective one nonetheless.
I can guarantee you, they're not going to make a profit on those first thousand units, that's for sure. Outside of the pre-purchase window, the standard retail price slides in at around $999 US, or £819 in the UK.
That's not bad, but not exactly revolutionary. Given the hardware it has to hand, it puts it in line with projectors like Acer's Predator GM712, which similarly features the same Texas Instruments DLP display tech to achieve those resolutions and latencies and equally comes in at about the same cost.