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NetEase Founder Reportedly Almost Canceled Marvel Rivals Because it Didn't Use Original IP

21.02.2025 - 18:03 ign.com

NetEase's Marvel Rivals can't be described as anything less than a hit, netting ten million players in just three days from launch and raking in millions for developer NetEase in the weeks since.

But a new report suggests that NetEase CEO and founder William Ding nearly canceled the game due to a reluctance to use licensed IP.The report comes from Bloomberg, and describes the current situation at NetEase: Ding is actively cutting jobs, closing studios, and withdrawing from investment overseas.

The goal, per the report, is a smaller, tighter portfolio that can stave off a recent growth decline and compete with rivals Tencent and MiHoYo.Part of that shrinking, Bloomberg reports, almost included canceling Marvel Rivals.

According to one source, Ding didn't want to pay for the use of licensed Marvel characters, and tried to persuade artists to use original designs instead.

An attempted cancelation allegedly cost NetEase millions, but the game released anyway to its current success.However, the shrinking continues.

COST Marvell CEO Williams NetEase reports William Ding city Seattle Japan

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