Jose Rizal is among the most unique leaders in due to his one-of-a-kind Narrative Events that can be taken advantage of across the Ages.
His Pambansang Bayani ability allows him to gain additional Culture and Gold bonuses when receiving rewards from Narrative Events, and he gets additional Narrative Events that happen more frequently.
These are a driver of Jose Rizal's Celebration strategy, making him unlike any other leader in the game. He is built for a Cultural Diplomatic approach, which can be taken in all sorts of directions.
Jose Rizal's unique Narrative Events should be utilized to increase Happiness and build strong Culture output. In turn, this means he can take advantage of the abundant social policy slots that will open up.
Every Celebration unlocks a social policy slot, making it possible for Happiness to outpace Culture and having a shortage of available policies or traditions, so building up Culture alongside Happiness is your best bet.