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Thursday 16th December 2021
Mediation is critically important for growing an app business -- it's the most effective way for apps to maximize their monetization and ad revenue. But without linking the full cycle from monetization to user acquisition, apps and games aren't able to effectively grow and scale.
Following the announcement that MoPub's mediation platform will be deprecated on March 31, 2022, it's important that developers take the time to consider the alternatives and
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