Christopher Dring
Head of Games B2B
Monday 15th November 2021
Xbox has been borrowing a few PR tricks from the book of PlayStation these last few years.
Turn back the clock to 2013 (how is it eight years ago?) to the launch of PS4 and Xbox One, and you'll recall the moment Sony staged its comeback. After a few years of pushing Kinect, and a series of business decisions that didn't just leave gamers cold but outright hostile, Microsoft had put itself on the back foot with fans. Sony, with its 'for
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