Xbox claims Sony and Nintendo ‘will remain the biggest’ even after its Activision Blizzard deal
Microsoft has claimed that Sony and Nintendo will “remain the biggest” players when it comes to “traditional gaming”, even after its proposed acquisition of Activision Blizzard goes through.
The company recently launched a new website designed to voice its perceived benefits of the acquisition, as the deal continues to be scrutinised by competition regulators worldwide.
Among the arguments made is the claim that the deal will “benefit the gaming industry”, and that it would lead to “greater competition in traditional gaming, where Sony and Nintendo will remain the biggest”.
It’s not entirely clear what Microsoft means by “the biggest” – whether this means it feels Sony and Nintendo will continue to sell more consoles after the acquisition, or that it simply considers them the “biggest” competition.
The new site is titled “Our vision for gaming: More choice and more games for people everywhere”, and attempts to argue that the acquisition would benefit more than just Xbox owners.
“Players and developers are at the center of Xbox,” it argues. “We want to enable people to play games anywhere, anytime and on any device.
“And developers deserve more options to build, distribute and monetize their groundbreaking games. When we do this, we all win. That’s why we’re sharing more on the industry and how our acquisition of Activision–Blizzard fits into our gaming strategy.”
The site states that the acquisition would benefit players, leading to “more games on more devices including Xbox, PlayStation, phones and online”.
Referring to Game Pass, it also claims it will give more “choice in how and where people buy games with subscription and one-off purchase options”, as well as “alternatives to gaming offerings from the dominant mobile
Read more on videogameschronicle.com
