WWE's Big UK Gamble Isn't Paying Off As Planned
Tickets to WWE's first stadium event—called Clash at the Castle—in the United Kingdom in over 30 years haven't sold as well as the company was hoping. Numerous WWE superstars are being connected to the show, and there are various VIP levels available for purchase. Early returns haven't been great for the company, however.
As soon as ticket prices for the Clash at the Castle event became known, some fans immediately took to online forums such as Twitter and Reddit to voice their concerns. Some of the higher-end VIP packages include hotel stays and vouchers for merchandise which were listed at £4,000—nearly $5,000 USD. Some of the cheaper seats with no amenities included were hovering around the £100 mark, which would translate to roughly $125 for nosebleeds in an arena that seats more than 74,000 people. At the time of writing, no tickets were available for less than £168.75, or around $210.
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Based on a tweet from Dave Meltzer, WWE expected the Cardiff show to be an "instant sellout," writing that it's "(n)ot even close" to that at this time.Fans who were up in arms about the ticket prices appear to represent the majority here, and while the show could eventually move more units, initial demand has waned compared to what the company was wishing for.
Ahead of tickets actually going on sale, various WWE superstars, including Cody Rhodes, talked up how much demand there already was for the event. That may have been the case whenClash At The Castle was initially announced, but a lot of that interest quickly gave way to irritation and, in some cases, anger, over the cost of attending. Lack of sales momentum can't be blamed on the talent at this juncture. WWE has
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