Why you keep seeing famous anime in your favorite games

polygon.com:

Eren Yeager looks a little off in these new promotional materials.

That’s because it’s not really him. It’s another character, in Yeager’s outfit, part of a collaboration between Attack on Titan and the multiplayer horror-game Dead by Daylight. And Yeager and the rest of his friends are hardly the only anime content coming to popular games stateside.

Tuesday, Fortnite announced a new Anime Legends pack bringing a set of skins to the game. Apex Legends is also getting an anime-esque Gaiden Event. All three announcements came in one day. It’s part of a larger trend in which western video game makers are leaning hard into their fans’ interest in anime.

All three live-service games are adding anime-inspired content to their games in different ways this summer. Dead by Daylight developer Behaviour Interactive is reimagining its characters in Attack on Titan’s most popular roles. Apex Legends’ Gaiden Event will bring more than 40 new cosmetic items to the game — four of them clearly inspired by popular anime series likeOne Piece, Naruto, My Hero Academia, and Neon Genesis Evangelion. And in Fortnite, Epic Games is going as far as to give the game’s Anime Legends Pack a physical release at select retailers, alongside generic anime-inspired skins.

It’s far from the first time a popular Western multiplayer game has seen anime tie-ins or anime-inspired events. Another huge brand, PUBG Mobile, recently collaborated with Neon Genesis Evangelion to bring that series’ characters — including its iconic mechs — to the battle royale. Hell, even Fortnite got a load of Naruto characters last month.

But three announcements for popular multiplayer games is notable since it signals consumer trends and preferences as developers understand