Why Nintendo Showing Off One Game At A Time May Be A Good Strategy

gamerant.com:

With E3 having been canceled yet again this year, many gamers were eagerly hoping that companies would host individual showcase to fill these gaps. While there were certainly announcements to be excited about, the usual summer gaming season was noticeably more muted than in years past, and Nintendo is no exception to this. There technically were Indie Directs for smaller titles, however a larger conference for some of the biggest upcoming Switch games was nowhere to be seen, despite rumors to the contrary.

Now with the year already creeping into mid-July, many felt the chance for these kinds of reveals had come and gone. However, to the surprise of many, Nintendo has made a few left field announcements this past week. First was the reveal of Kirby's Dream Buffet, and then the very next day was the release date confirmation of Bayonetta 3 alongside a brand-new trailer. While it's unclear if this is a random decision by Nintendo or the status quo going forward, this new method of making announcements may be more beneficial for everyone.

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First and foremost, video game development is no easy venture, as anything from the smallest indie title to the biggest AAA blockbuster has its fair of challenges. It is such a meticulous production just from a creative and technical standpoint, never mind the secondary element of having to dive into marketing the title. Traditionally speaking, games needed to be in attendance at large digital events like E3 to secure an audience, but now with the limitless eyes on the internet, there are other ways to promote a game.

Studios may have to rush and work extra hours just to prepare a short demonstration from a game. This would always have to coincide with