LA-born startup TRIPP doesn’t want the metaverse to be a mere “shopping mall for virtual consumers,” its founder Nanea Reeves told TechCrunch.
Instead, Reeves’ company is envisioning a metaverse experience that can “deepen connection to self, facilitate mental well-being and enable personal and collective transformation.”
TRIPP’s vision for a mindful metaverse is already a (virtual) reality: Its wellness-centered experience can be accessed through multiple platforms and devices. This includes AR smartglasses and VR headsets, but also smartphone apps — collectively referred to as XR, or extended reality. Reeves expects mobile, AR and VR to eventually converge, “in the same way as lots of devices came together into our phones.”
If this sounds a bit abstract, look no further than EvolVR, the VR meditation community whose acquisition TRIPP disclosed last February. TRIPP/EvolVR’s group meditations can be experienced live on several platforms, such as Microsoft’s AltspaceVR and Meta’s Horizon Worlds.
TRIPP’s product itself offers a range of experiences, from breathing exercises and binaural audio to guided visualizations and worldscapes, some of which users can customize through TRIPP’s Composer feature.
TRIPP has recently acquired another company, cross-service world-building platform Eden. “The acquisition will enable users to further customize their TRIPP experience, explore artworks and soundscapes while connecting with users from across the globe,” the company said.
Reeves worked in several senior roles in the video gaming industry before founding TRIPP and is focused on creating a full experience that goes beyond watching and listening. She surrounded herself with talent that also shares this vision, including the employee who
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