Instagram has reportedly surpassed 2 billion global monthly active users (MAUs), but is seemingly not interested in discussing the milestone — and it may be for a good reason. MAUs represent the number of users who actively engage with a service at least once within a 30-day period.
Such figures are useful for a company like Meta (Instagram’s parent firm) as they signal the overall health of its social apps. For shareholders, rising growth indicates users are broadly happy with the service,
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