I love NBA 2K23 – but I'm not a basketball superfan. For me, its appeal extends far beyond shooting hoops and into the culture and fashion (specifically, sneakers) surrounding it. On the court, Visual Concepts and 2K's coveted NBA series is the best in the biz. From its deft interpretations of the sport's biggest stars, past and present – like Golden State's 'splash triplets', Curry, Clay, and Poole; and perhaps the most iconic sportsperson of all time, Michael Jordan – to its in-game commentary, half-time performances, and courtside analysis; it really is the quintessential reimagining of the real deal.
"However much you love FIFA or its tortured artist cousin eFootball, hand on heart it never looks true to the real thing. NBA 2K23 is different," said Phil Iwaniuk in GamesRadar's NBA 2K23 preview earlier this year, referencing the action on the hardwood. For me, the same can be said of the game's quieter moments. And as such, it's away from the actual basketball that I've found a home.
You see, I'm a sneakerhead, and there is no sport in the world that overlaps with shoe culture quite as much as basketball. Over the last 10 years, the mainstream appeal of streetwear has skyrocketed, particularly among athletes, especially basketball players – to the point where analyzing the pre-match and off-court attire of the most famous stars has become as much a part of the game today as the game itself.
The working-class, ground-level origins of streetwear closely reflect those of basketball – especially streetball, and the heady days of the AND1 early-2000s golden era – however, big-money sponsorships (i.e. Steph Curry's recent Under Armour lifetime deal), player-specific silhouettes (e.g. the Air Jordan line), and
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