FromSoftware attracting the likes of Sony and Tencent to invest significant amounts in the company is a major showcase of power. Both gaming giants have been involved with acquisitions and investments in gaming companies.
Investing in the Elden Ring makers is a different kettle of tea that could have a more profound impact in the coming days.
On September 1, parent company Kadokawa Corporation announced the results after issuing a fresh round of shares. Tencent had acquired 16.25%, although the acquisition has been registered against the name of Sixjoy.
Sony was the minor investor among the two, with 14.09%. Both giants are now majority shareholders in the company, which has become a renowned name for their soulslike titles.
While deals these days aren't surprising, this one seems different. Typically, Tencent and Sony have invested in different types of companies. The former's objective is undoubtedly skewed towards games that rely on the live service model, with its massive involvement in Riot.
However, the opportunity for all three parties involved is massive, and each can benefit from the other.
Note: This article is subjective and reflects the author's opinion.
For starters, this isn't a deal like Bungie or Xbox's potential acquisition of Activision Blizzard. Unlike those deals, FromSoftware has sold only a part of its shares, and the studio will retain its autonomy. However, there can be scope for some new avenues for them to explore.
Tencent has its hands on some of the world's most active live service games. Whether League of Legends and Valorant on PC or Pokemon Unite on mobile, the Chinese conglomerate has some great names on the top-grossing list.
As for Sony, they need no introduction, having been a critical player in
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