What comes to mind when you hear “PREMIUM?” For me it’s something that offers above and beyond some basic or intrinsic value. I was expecting the same from Vivo’s new X80. Successor to Vivo X70 series, the Vivo X80 gets on with premium looks and some beefy camera experience at par. But is that enough to call it a PREMIUM phone? Well! It does have the task of convincing people to spend Rs. 55000 on a Vivo phone rather than an Apple iPhone 13 or a Samsung Galaxy S22. Apple has been holding its ground because of its excellent software design and support that most Android phones lack, while Samsung is the innovator. Hence, Vivo needs a strong key differentiator to break the premium market.
If I overlook the branding issue and am willing to spend Rs. 55000 on an Android phone, then I would look for a feature packed smartphone that not only carries an excellent camera but also offers exceptional performance, long-lasting battery with fast charging support and an excellent user experience. With a 4500 mAh battery supported by 80W fast charging feature, MediaTek Dimensity 9000 processor, and excellent camera, Vivo X80 is trying to catch hold of a demanding user like me. But does it tick most of the premium features or just retain its identity of being a camera phone? I got to spend more than 10 days with Vivo X80 and here’s what I felt.
As soon as you get the phone out of the box, the first thing that will grab your eyeballs is its giant camera bump which covers almost one-third of the back panel. The Vivo X80 resembles last year’s Vivo X70 Pro+ and is almost identical to its expensive sibling – the Vivo X80 Pro. The handset is available in two color variants – Cosmic Black and Urban Blue, and I got the latter for review. The Vivo
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