Twitter Gives 'Super Follows' a Boring Rebrand, But Will Allow 'Any Material'

pcmag.com:

Twitter's Super Follows are dead; long live Subscriptions.

Introduced in 2021, Super Follows let creators charge a monthly fee for access to exclusive content. Now rebranded as Subscriptions, the option no longer limits people to 280 characters. Instead, they can release "any material," from long-form text to hours-long video, according to company head Elon Musk.

Aside from increased capacity, little seems to have changed in the move from Super Follows to Subscriptions. According to Twitter's Help Center(Opens in a new window), creators can charge $2.99, $4.99, or $9.99 per month for private features like subscriber-only tweets, badges, and Spaces.

Subscriptions is currently open to select people in the US who meet the minimum eligibility criteria: be 18 or older, maintain at least 10,000 followers, and tweet at least 25 times in the past 30 days. Those who are eligible but not selected will automatically join Twitter's waitlist.

To sign up, tap your avatar in the app and select Professional Tools > Monetization > Subscriptions. Once approved, start sharing unscripted thoughts, personal replies, early previews, and other behind-the-scenes content. For now, Subscriptions tweets are viewable only on iOS and Android.

Participants are "eligible to get paid up to 97% of the revenue Twitter has earned from selling access to your Subscriptions, after in-app purchase fees, until you reach $50,000 in lifetime earnings from Twitter across all Twitter monetization products," Twitter says. So a $4.99 subscription could earn someone(Opens in a new window) $3.39, in theory.

"For the next 12 months, Twitter will keep none of the money," Musk tweeted(Opens in a new window) on Thursday. "We will also help promote your work. Our goal is