Twitch reveals working on a feature to make ads "less interruptive"
On December 15, the official Twitch Support Twitter handle revealed that the platform is working on a new feature for Stream Display Ads that will make the advertisements "less interruptive."
Furthermore, the announcement included a GIF of the upcoming feature. The ad banner in the updated version of the Theater Mode was observed to be marginally smaller, whereas the video player was comparatively larger.
The feature announcement read:
The update continued further, with Twitch revealing that this experiment will also be coming to Desktop Mode:
The announcement received plenty of attention, with several community members joining the conversation thread to share their thoughts. Partnered content creator, Battery3996 stated that he would be "happy with this type of ad," claiming that non-interruptive ads are the "best:"
VTuber Midnight commented:
Twitter user @IntonerAlice wondered if the new ad system would replace the controversial midroll ads:
The update was well-received by streamer HamNCheddar, who stated that he would "turn these on" to help with the platform's operational costs:
A community member shared their sentiments and commented:
Here are some more relevant fan reactions:
The prevalence of numerous ads on Twitch has been a topic of controversy for quite some time now, with several prominent streamers speaking about it.
In a now-deleted livestream from July 15, One True King (OTK) co-founder Zack "Asmongold" claimed that ads on the livestreaming platform are "cannibalistic" towards content:
The World of Warcraft gamer compared Twitch to YouTube and discussed how the latter does a better job of running advertisements during the broadcast. He stated:
During a livestream on March 26, YouTube Gaming star Thomas "Sykkuno"
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