Toyota recently surprised the automotive world with a room packed with 30 new and different EV concepts brought to life. The Toyota i-FORCE Tundra pickup stood out from the crowd. In 2020, pick-ups sold more than normal cars for the first time ever in the US, but Americans have always loved their big cars.
The US big-car culture is all about size, commodity, and power. Lots of power. Car brands have come to realize that switching pick-ups to electric engines is not as simple as switching normal
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