The performance marketing approach to working with influencers
Nikki Demmel
Thursday 7th July 2022
Content creators are one of the most effective avenues for marketing products in the 21st century, yet many companies are still hesitant to depart from the traditional marketing tactics they're used to.
Newcomers to influencer marketing may balk at an influencer's going rate for a sponsorship and question if the return on investment truly works in their favor. Applying a performance marketing mindset to campaign management helps quantify success in influencer campaigns, identify how influencers fit into long-term marketing strategies, and encourage effective campaign iteration.
Based on our experience running influencer campaigns at Gamesight, here are six tips to make the most out of sponsorships with content creators.
Every sound performance marketing campaign starts with a plan to ensure data informs every step of the process, from influencer discovery to deliverable requirements to content scheduling and beyond.
To narrow down what kinds of data your campaign team should keep track of, you first need to identify your campaign goals. With concrete KPIs in place, you can map out what kinds of data you'll need to collect at each stage of your campaign.
Aside from standard performance metrics like viewership numbers and click-through rates, keeping track of even minute details like the days content goes live or extraneous circumstances surrounding the timing of a deliverable can help in contextualizing the raw performance data of paid influencers.
From a content creator's perspective, any data you can share with the creator that shows your game would resonate with their audience is welcome
Anticipating what data will be collected ahead of time is the best way to ensure your
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