The DeanBeat: What to expect from the Summer Game Fest
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Geoff Keighley‘s Summer Game Fest will have 30 to 40 game announcements including some surprises. The Summer Game Fest has become a replacement for the usual trade event that signals to us the games that are coming in the next year or so.
In an interview with GamesBeat, Keighley said the fest will have a good and growing share of summer announcements in part because Electronic Entertainment Expo (E3) isn’t taking place this year. The Entertainment Software Association (ESA, the publisher trade group that owns E3) canceled its expo in Los Angeles in part because of the pandemic. But the reality is also that Keighley’s all-digital Summer Game Fest, which last year garnered more than 25 million viewers, grabbed the best announcements.
While it isn’t as big a mess as it was in the past two summers, the announcements coming this summer have fallen into different boats, said Keighley, who has amassed the audience that the game industry needs to reach.
First-party online events include Sony’s State of Play event yesterday and Microsoft’s Xbox showcase on June 12. Those events allow the big platform owners to give their own games plenty of love as well as show off third-party titles. We will see games like Starfield at the Xbox showcase, Keighley said.
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Many of the third-party game publisher events like EA Play have fallen by the wayside. And
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