BERLIN—Sustainability is the hottest buzzword of Europe's premier technology trade show.
At IFA this year, the halls of the sprawling Berlin Messegelände exhibition grounds are bursting with tech to help you monitor your use of energy and conserve power.
During press briefings leading up to the trade show, which opened to the general public on Friday, vendors said energy efficiency is the most important factor for buyers looking to replace big-ticket home appliances such as refrigerators and washing machines. Companies like Bosch, LG, Miele, and Samsung are ready to meet that demand with ultra-efficient models that promise to lower your monthly utility bills.
Many IFA vendors highlighted their efforts around sustainability. Miele executives, for instance, said the company has been using green electricity at all of its locations worldwide since 2021 to become 100% carbon neutral(Opens in a new window). Miele intends to convert its entire global commercial vehicle fleet to electric and is already using the new, zero-emission Opel Vivaro-e Hydrogen(Opens in a new window).
Panasonic CEO Masahiro Shinada said the company aims to reduce CO2 emissions by more than 300 million tons (about 1% of the current global total(Opens in a new window)) by 2050. Panasonic also debuted a new, more sustainable booth design, which it said cuts down on CO2 emissions by 70% compared with those from IFA 2019, the last time this show took place in person.
Meanwhile, Samsung executives shared a goal to become the world's most energy-efficient brand. By 2023, 100% of all Samsung appliances will support the SmartThings platform and thus be able to deliver artificial intelligence-powered energy savings.
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