This was supposed to be a season of growth for Tim Heidecker on On Cinema at the Cinema.
With subscriptions funded by the HEI Network, and supported by his loving wife Toni, Heidecker unveiled one tremendous plan after another — there were Hei Points, which Heidecker described as “the U.S dollar 2.0,” Hei-lot Season, in which his various friends make pilots to run on the network, and perhaps most grandiose of all, the Hei Ranch, which at the moment is 25 acres of sand but will, after a 10-year
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