After the delay of the newest Transformers film, Rise of the Beasts, Paramount Pictures announced Star Trek 4 had also been delayed to Dec. 22, 2023, which continues to highlight a distinct trend in how the marketing of sci-fi films has changed. Over the last few years, there has been a noticeable shift in the way that sci-fi films have been marketed, largely thanks to the success of tentpole franchises such as Star Wars andStar Trek, to name but two.

Initially battling against its fellow sci-fi

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