Sony Worries Players Could Jump To Xbox If Microsoft Owns Call Of Duty
Microsoft's plan to acquire Activision Blizzard is currently being scrutinized by regulatory bodies across the world, and in Brazil, Sony's official response to that government's questions has been published. According to those documents, Sony believes that once Microsoft owns the Call of Duty franchise as part of the acquisition, it'll have the power to influence users' console choices.
«According to a 2019 study, The importance of Call of Duty to entertainment, in general, is indescribable,» the company said via a VGC translation. «The brand was the only video game IP to break into the top 10 of all entertainment brands among fans, joining powerhouses such as Star Wars, Game of Thrones, Harry Potter, and Lord of the Rings. Call of Duty is so popular that it influences users' choice of console, and its community of loyal users is entrenched enough that even if a competitor had the budget to develop a similar product, it would not be able to rival it.»
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Sony added that the level of investment that Activision commits to for each Call of Duty game is unrivaled, and along with a dedicated workforce spread out amongst several dedicated studios, is one of the reasons why the franchise is an annual best-seller. That level of success has in turn made Call of Duty an incredibly profitable franchise and a globally recognized brand, with a dedicated fanbase attached to it.
Back in February, Microsoft reiterated its intention to continue developing Activision
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